The white Bronco from the infamous slow-speed chase in 1994 on Los Angeles freeways was featured on an episode of the History Channel’s show ‘Pawn Stars.’ USA TODAY
The 1994 slow-speed freeway chase of O.J. Simpson drew millions.
But the vehicle that carried the carried the murder suspect, a 1993 Ford Bronco? It couldn’t even attract a million dollars, on Monday’s episode of History’s Pawn Stars.
Pawn star Rick Harrison, the owner of a Las Vegas pawn shop, considered purchasing the infamous SUV, which was offered for sale by a current owner, former Simpson agent Mike Gilbert.
Gilbert told Harrison he bought the vehicle from Simpson’s friend, Al “A.C.” Cowlings, who drove Simpson across Los Angeles during the iconic chase. (Simpson, who was eventually acquitted of two murders, drove a matching white Bronco that has since been destroyed.)
The episode, titled “If the Pawn Don’t Fit,” came just weeks after Simpson was granted parole from a Nevada prison on unrelated robbery charges. He could be released as early as October.
Before the episode aired, Harrison told USA TODAY the vehicle was in “amazing” condition but “felt like bad mojo driving in it. It felt a little weird,” because of the Bronco’s infamy.
In the seven-minute segment on the long-running reality series, Harrison took a test drive with Gilbert, as Pawn co-star Chumlee Russell provided comic relief: “I get the back seat, and we’re getting on the freeway,” he said before the ride.
Harrison said the Bronco handled well, and he acknowledged collector interest in the historical artifact. However, he worried that the SUV’s provenance renders it difficult to value and that its connection to a double murder — despite Simpson’s acquittal — might concern potential buyers.
Gilbert, who said he turned down a $500,000 offer for the Bronco, proposed selling it to Harrison for $1.3 million, before dropping his asking price to $1.25 million.
Harrison acknowledged that the Bronco might sell for that or more at auction, but he said assessing its value was too much of a gamble.
“I’m going to pass on it,” he told Gilbert.
The Bronco owner was undeterred. “I’ll never sell the Bronco for under $1 million,” he said as the segment concluded. “I know it’s worth that and, if it’s not, it will be.”
The free Pawn Stars promotional opportunity can’t hurt.